Hello!

I am a senior UX researcher at Flipkart, With 5+ years of experience and a master's degree in design from Srishti Institute of Art, Design and Technology, I have a strong foundation in human centered design and multi-device design.

At Flipkart, I lead and conduct researches for various domains such as shopping funnel - Homepage, Search, Recommendations, CRM, new shopping experiences, flights, and explicit personalisation charters.
 

In my current role, I have delivered impactful insights and recommendations that informed business strategies, product design, and user satisfaction. For example, I conducted a generative and usability study for brand mall, which increased the adoption rate by 12% and won a team award. I also conducted a diary study for the search top of the funnel, which led to a 2% increase in search usage. Additionally, I conducted a foundational research for Flipkart flights, which estimated a 640 crore GMV for the upcoming quarters. I have also formed and prioritised the research AOP across charters for the last two years, and set up Jira for efficient project management.